Reputation Management in a Digital World
In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation.
You will experience:
how to build a robust and sustainable online reputation
the positives of building a strong participatory culture
how to manage social media issues based on a real-life examples
how to manage a crisis and respond appropriately across multiple platforms.
Throughout the course, you’ll learn from real life case studies and gain an understanding of the important role that blogs, Facebook, Twitter, Snapchat and other social platforms play in today’s business world.
The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.